Investing and starting a business with pocket money at the initial stage was not easy. Palak Dhand, a 22-year-old who has recently completed her MBA immediately started her business. At the end of 2020, November, MBA entrepreneur was into her startup launching Snack & Co. Her company is able to sell about 2000 products within four months that has a turnover Rs. 80,000.

Her interest to become an entrepreneur has led her to begin her career. But she was all set to move to Lancaster University, the UK for her further studies. Somewhere it was due to the pandemic that she was able to go nowhere. It was a kind of blessing for Palak that she was able to begin her career the way she wanted.

Hardships as an MBA entrepreneur

Palak a 22-year-old girl having the interest to start a business was not enough. As convincing vendors apart from being a startup company was difficult. Being a young girl hardly did anyone was taking her seriously. This was slowly putting her into doubt that if she was at the right age to take the initiative to be in the healthy snacks business.

Other hardships as a newcomer in the industry were the ideas relating to the execution of business. The main parts of her challenges were the lack of knowledge regarding technicalities. The e-commerce procedures were difficult for her to tackle. As she said that for any kind of issues calling the IT team was to be necessary. Now her products are sold on the e-commerce platform and is working with the vendors selling her healthy snacks.

Products and uniqueness

Her starting investment was Rs. 1 lakh which was her pocket money. This is whatever she saved during her college times. Spending money for the startup was easy but earning back the principle took place after it selling 200 products. Though, the initial days were difficult to assume about the future of the snacks business. Later the business flourished within few months which was a responsive success to Palak Dhand.

Snacks that are strictly prepared under the supervision and guidance of the MBA entrepreneur are not just healthy but unique. Consulting with the vendors and working closely to the quality and taste of the snacks is her first contribution. This has enabled the business to run and progress with monthly returns of 80,000.

She loves to cook and this is another reason that the food industry was one of the closest fields of motivation. Working in social media and staying connected to her customer is through her Youtube channel. The Blend with Palak, where she shares her recipes of different types that are her unique cooking creations.

There are wide ranges of products for the kids to the adults who have different preferences and tastes. Her distribution to the business is one-handed; she takes care of not only the unique quality products but also about the sales and finances. Marketing and distribution or delivery of the products, all are under her supervision.

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After the pandemic the Tribal entrepreneurship is looking forward to boom up to pull up the economy of India. Returning back to their places was the only option left out for them who were working as migrants for years. Laborers who were earning on regular wages had to return back home to their native states and villages. The only mode of survival was though their agricultural property and the home to live.

The sudden lockdown ended their mode of earnings and food which forced them to return back home. Apart from it the influence of the boosting the tribal entrepreneurship will improve the economy of India.

Tribals prone to Forests livelihood

Tribals have less or no connectivity to the technologies and progress. Their survival was in the forests cutting trees, eating fruits and vegetables. Few were able to come out from the forests for education and exposure to the modern world. Mostly aer suffering due to poverty and cannot provide education generations after generations. They have seen the lowest progress and neglected parts in India. But, after severe hits of pandemic there is a change. The initiative for progressing as “Atmanirbhar Bharat” and NITI aayog accelerated. The remote and indigenous people are now into focus for developing and ensuring entrepreneurship for betterment of the sectors.

Sectors to tribal entrepreneurship

The main scopes of improvement to remove from the poverty are possible from the three main sectors;

Agriculture

Agriculture is the main occupation for the tribal people. The development in their agricultural work with new types of equipment and training is showing new rays of hope to contribute to the economic growth in India. Vocational training and education are provided specifically for the proper implementation of equipment, fertilizers, and new techniques.

Majorly India depends on farming and agriculture so it is a great support to the economy. But due to the ignorance in the tribal areas, being remote the exposure to entrepreneurs was less which is now developing.

Forestry

The tribal people of India are a large community that has a population of approximately 10 crores. So, it is easy to understand the importance of forestry. Bamboos trees are the main attraction of the northeastern part of India, elephants, peacocks, hornbills are the common animals that roam around the forests.

Tourist from different parts of the world comes to visit the farms and hotels to enjoy the beautiful forestry and the animals. Similarly, Jharkhand has the beautiful closeness with nature that tourists love to enjoy.

Handicrafts

From ancient times the beautiful work of the Adivasi and their artwork is mentioned in scriptures. The handicraft works such as pottery work, artworks on bamboos, and handlooms are the major part that is slowly acquiring great exposure.

Tribal entrepreneurship is serving equally for both males and females. Handicrafts and handlooms are another mainstream for success for both genders. The forestry is close to their livelihood and agriculture the requirement that is providing a great zone to explore as an entrepreneur and participate in India’s development.

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Meenakshi Kishore contributed to the corporate job after completion of the MBA graduation. After 15 years of job, she is now working in Organic farming. The land of 40 acres at the bank of the River Yamuna, Mathura owns her organic farming known as the “Advait Living”. The farm exists as one of the largest producing organic farms making 50 lakhs yearly.

The Advait Living farm is a family business running for more than 30 years. Earlier her father was dealing with traditional farming. After which she had adapted to organic farming. Both her parents support and helps her in maintaining the land and agriculture.

Regenerative organic farming

Beginning organic farming was not at all easy for an MBA graduate. A person’s background and studies were different that did not match her present job. There is no connection between the work of private equities and growing vegetables on large agricultural land areas. Learning basic techniques are necessary to understand the procedures in regenerative farming.

Later gaining her experiences in natural farming she was able to start her career by obtaining new techniques. According to her, the methods are unfolded and it is necessary to introduce the training experts. Indian farmers are still not aware of the proper ways of regenerative farming. They have no practical knowledge that makes the job difficult.

It was not at all easy for her to expertise in modern technology, finally her aunty’s agricultural land, a sustainable farm it was an inspiration. The regenerative farming of Manisha Lath Gupta owning the Aanandaa, Chandigarh guided Meenakshi to the new technology.

The maintenance of the quality of land and the products are through permaculture and regenerative farming. Both works on consistency to retain the soil quality and at the same time increase the production of organic farming.

Helping small farmers

Adapting to the natural farming on the 40 acres of land Meenakshi is able to support small farmers. She has a retail store in Agra selling fruits and vegetables from her land. This was to promote organic farming as well as trace a better way for the local farmers to get a stronger market platform.

Small farmers are benefiting by working with her. Her education and training in the new field of agriculture are helping them to learn and practice in their land. Advait living is working with farmers in different parts of northern India.

Apart from supporting the farmers, providing a better marketplace, this organic farming land has the earning of 50 lakhs per year. According to the farmer girl, Meenakshi the farmers can increase the production to three times. Her contribution to agricultural farming has reached more than 1000 people. She expects that her work will be more progressive in the future, as it can grow with the advantage of the climate conditions. There are also farmers who work in her field full time and are well skilled with techniques of organic farming.

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Prospects of development had a sudden decline with the pandemic, till 5 years earlier the expectation to the retail sectors was to cross 35 percent. But watching into the graph of development after 2020 it reduces which will take some new additions and deductions to reveal a faster growth. It will provide a good turnover for the youths who will invest in different retail sectors expected.

Retail sectors have a major role in the Indian market that has given a strong return to the Indian revenue. Hereby Indian youth looks forward to bring a huge difference with the new ideas and prospects to their future.

The retail sectors with good expectations of society and upcoming demands of the commodities from the consumers.

It is due to the pandemic that a new vision was necessary to at least start the market that was stagnant during the lockdown. No transactions of commodities were possible in the retail sectors especially in the malls and large areas of market places. There was almost no business, except the local area shops that were able to sell goods.

But it was not satisfactory, as consumers were not able to find their brands and commodities from the local shops. The online strategy had helped them to improve their businesses, the online retail market started to groom with the selling of commodities. Youths begin to sell branded and local products online. Due to the in-availability of their respective brand’s consumers started to use local which built a market for local selling in retail sectors.

It is providing a great prospect for the youth to make their market and business, but the impact of the pandemic in malls, large industries is miserable, and will it have a longer implication to improvise. It may take a longer time to find out some better strategies to overcome the present loss suffered by the retail areas or markets.

Groceries are a necessity that has been all among the emergency commodities, and during the lockdowns, it has helped the local market to grow and stabilize. These local business areas had suffered before the pandemic when malls were running high on demand. But it has played the opposite during the covid-19 lockdown. People were not being able to reach the malls, and the only way to buy was the local shops which encouraged many youths to start their own business in the retail sector.

Comparison between the past to the after situation after a pandemic

Similarly in the garment market, the online has supported the brands and the local business improved when the local people are approaching the nearest market to avoid covid-19. In order to maintain the social distancing they are mostly looking for an online market but with low price tags.

Pandemic has also shaken the financial condition and so they are seeking local products that are low in prices with good quality, through online purchasing but in local areas. This has helped the youths to thinks about selling more local goods in retail sectors. Electrical, cosmetics, accessories, all are into a local business after the covid-19 pandemic providing new aim to earn and get employed.

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Young India – When the Independence Day is around the corner, what can be a better topic than ‘freedom’ to pen down your words.

In this article we would try to look into the mind of Young India, the youth after 71 years of independence.

For the youth who experienced the struggle for independence through the tales of their grandparents and idolized the freedom fighters from the pages of history books, have different definition of freedom.

The youth of the country makes half of the population of India, who are below the age of 35years. Though they are free from the oppressive tyranny of the British empire but are struggling with the new tyranny of corruption. Before independence people used to enjoy privileges based on skin color, nowadays the color of the cash matters.

New days, new challenges. Their opinion is the powerhouse of an assertive future, which every Indian is looking into.

India through the eyes of Young India

Young fighters of India reflects the variety of most assorted country of the world. Its diversity can be counted to be one of the greatest strengths of our nation.  But the flip side of the diversity is very well understood by the young generation. With diversity comes classification of the society depending on age, class, ethnicity, religion and the most venomous of all depending on caste. With the richest and poorest existing within the same boundary, makes India to be amongst the unequal nations of the world. We have top alumnus ruling the software industry, research field on one hand, and have illiterate people falling prey to aimless leaders on the other.

Having the smartest of young generation with the power of digitalization, to know what freedom is for them becomes very significant. Here we would like to share some of the ideas from the youngsters of India from various fields who have their own definition of liberty. Most of the millennials believe independence is in freedom to have the right for free thought & expression.

For a student, freedom is in chasing his dreams, and becoming financially independent to take the responsibility of his family. He wants freedom from the society which ridicules a person depending on his social status.

Another student pursuing law wants free access to justice, resources and other ways of life without being discriminated by gender, class, religion or caste. For her when the voices of humble would be heard, that day true independence would be achieved.

For a Dalit poet freedom lies in expressing oneself freely and exist in the society without being branded for belonging to a particular stratum of the civilization.

The journalist from Srinagar sees his freedom in expressing his ideas and having the power to challenge the State’s suppression of expression, not getting into a broil for calling a snake a snake. He feels that, then only one can bring the truth to the people without being biased.

And another youngster defines freedom to be ‘where the mind is without fear, and the head is held high’ like Rabindranath Tagore. He believes freedom is in absence of imposed restrictions.

Some youngsters in the hamlets believe freedom is in getting proper education, without getting duped by the politicians and joining their goon party unknowingly.

For the soldier fighting in the front, freedom is in a corruption free system, which loves the country like they love the motherland.

We can conclude that freedom is where the girl is free from patriarchal stereotypes, where one is free to practice his faith and preferences without harming others; where each citizen can live a dignified life. Independence means freedom from being classified. How can we forget the lil champs, who are having the toughest time?We need to see and hear their definition of freedom. For them freedom is in letting them live their childhood without fear.

We are Indian and only Indian, nothing else can define us.

Young India – Depending on- the part of society, age group and way of living, each individual has their own definition. But, all wants to live with dignity and in harmony. So, this Independence Day lets pledge that we are ready to exercise our freedom with responsibility.

Jai Hind!

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