In any normal case, the countrymen would have bought an imperial and imported product for its face value if not for its actual effect. But with Rahul, nothing seems to be working.
Even a jhola-chhap astrologer in the country knows that the future of the Congress party is bleak. With Rahul Gandhi’s ascendance, who is seen nothing more as a laughing stock in the country, the Congress party is desperate to build something out of his image. The seriousness of this effort is manifested in the desperation with which it has erected innumerous billboards with Rahul’s larger than life pictures in every nook and corner of various important cities.
Within Delhi, 800 billboards of Rahul depicting him as a messiah of the corruption-combating common man were erected. It gives you a feeling as if Rahul is watching you wherever you go. You step in the metro, there is Rahul Gandhi with his brooding chin saying “kattar josh nahi, yuva soch”. You walk under or over the flyover, there he is with his nine “hathiyar” to make India “bhrashtachar-mukt”.
It seems he is the big boss leading his pack of “yuva josh” in Congress whose motto is a grammatically compromised “har haath shakti, har haath tarakki”.
This strategy, however, is old just like the Congress party itself. Moreover, the campaign is marred in controversy for ‘lifting’ the slogan from the prime ministerial candidate of opposition, Narendra Modi’s older campaign. “Main nahi, hum” was a slogan coined by Modi back in 2011 when he started his ‘better administration’ drive. The big posters of Rahul Gandhi with his yuva netas have this Modi slogan written large across it.
The party shelled out crores to get prime space in several news and entertainment channels for broadcasting its long advertisements which are nothing but boring praises to the UPA government on the things it never did.
Thankfully, the Congress party did not experiment much on the social media as a trend because it would have backfired horribly.
Giving Rs 500 crore to Japanese PR firm Dentsu in order to make a dent in other parties, mainly BJP’s, campaign, has still not bore its fruits. In fact, the interview that Rahul gave to Times Now editor-in-chief Arnab Goswami was a proven nightmare to the people of this country. Although, it managed to trend Rahul on top of everything for a complete week on twitter and other media. Rahul was the talking point.
But his scarce appearance, unattractive oratory, ineffective leadership and bogus thought is drowning Congress making it difficult for it to sell this product. In any normal case, the countrymen would have bought an imperial and imported product for its face value if not for its actual effect. But with Rahul, nothing seems to be working.
Afterall, their strategy is just like their darling Rahul – flawed.