The New age advertising is spelled with a fresh life and took a paradigm shift from the days of Billboard advertising which were left no room for imagination or aesthetic delight.
Now that the advertising industry is adulting, they started to experiment with both the complex and beautiful sides of human emotions or sometimes ticking the funny bones thereby making the advertisements look way appealing to us.
You too may have come across advertisements from other countries in social media or You Tube. Not only the global advertising industry draw inspiration from each other, the advertisements they make nowadays have deeper bearing on the common masses too.
You may have watched advertisements from varied countries but these Thai ones will really captivate you:
First things first, what Thai new age advertising industry really thrives on is sadness or wringing your heart dry before they could sell you anything. But here are these Thai ads that are off the beaten track and tear-inducingly funny.
New age advertising –
McCann Worldgroup Ad:
This ad shows how a man hatches at the middle of the road from a giant pill capsule. It won many awards for the off-beat concept among which is Cannes Lion International Festival for Creativity deserves a special mention.
Ocean skin Ad:
This ad shows the desperation of a woman to achieve a clearer skin and amazing complexion. This ad shows the quirky side of human creativity where it is suggestive that whale secretions are used in the product. This went viral in China where clear skin is an obsession.
Peppermint Field ad:
This ad shows how a nasal spray can clear your head block and save you from an accident. The actors act in hilarious ways and the ad is really funny.
It is a 15 minute running ad, beat that! This one thrives around a Thai girl wandering about Tokyo after a painful break-up. The main draw of this ad is that they have dark-humour too. The protagonist of this ad sees a doomed creature of the sea as her own life, ‘Dead but alive, just like her’.
7 Eleven Ad:
This ad seems to enlighten us on the dangers of social media. There is a distinct plot twist in this ad which catches your fancy immediately. The ad is from CP-All which is instrumental in handling 7 eleven stores in Thailand.
ทุกวันนี้ เรารับรู้เรื่องราว ข่าวสารส่วนใหญ่จากโลกออนไลน์…… แต่เราตัดสินเรื่องราวนั้นจากอะไร? สื่อออนไลน์ เพจดัง หรือสิ่งที่แชร์ต่อๆ กันมาแล้วคำตัดสินถูกต้องหรือไม่? คลิปวีดีโอนี้อยากให้เราได้กลับมาทบทวน คำตัดสินนั้น อีกครั้ง
Posted by CPALL on Friday, December 15, 2017
These are new age advertising – These Thai ads showed us how humour can be a predominant element for selling a commercial good. These ads break the concept of exploiting your emotions and endow you with some really heart-warming humour.