Call centres have been a regular feature in India’s growth story and they have been around for almost 15-20 years.

A lot of youngsters have tried their hands at this job, some are still working and many of them have moved out. However, a call centre employee’s life always looks quite intriguing for someone looking at it from the outside. Is it exciting? Is it glamorous? Is it plain boring? What is it like?

Let me help you understand it a bit in detail.

There are primarily two kinds of call centres:

Domestic: These cater to Indian population based in India and these cover everything right from your phone service providers to banks to e-commerce companies.

International: These have the same profile except that they provide similar services to the international customers based in different countries.

Advantages of Call Centre:

• If you happen to work in a domestic call centre, you deal with people speaking your language, sharing your culture and you can relate to their thought processes.
• Working for an international call centre gives you a global exposure while sitting right here just by talking to varied customers with different mental and cultural mindsets.
• A lot of learning happens as far as human nature is concerned.
• If you’re young and ready to work double hard, then you can work in a night call centre, grab a few hours of sleep and then do some day-time part-time job or even attend college and finish your studies.
• The money is better than regular jobs in other industries.

Disadvantages of Call Centre

• The job requires you to sit throughout your working hours and speak on phone.
• The working hours, especially for international customers when you have to stay awake in the night and sleep during the day damages your biological clock temporarily.
• The potential for career growth is in the same industry and if you try to jump into some other industry for a day job, the money offered and positions offered would both be less compared to a call centre job.
• Health gets affected due to poor eating and sleeping schedules, but that can be recovered once you leave the job.

If you enjoy talking to new people from diverse backgrounds, which are very different from you then you’re going to love your job. Of course there are difficulties in understanding their cultural mindsets, accents especially with international customers, but eventually you start enjoying it and find it refreshing.

There are still a lot of negative perceptions about call centres. A lot of people still consider them as places of clerical jobs or offices that are not safe for women or places where all kind of morally-degrading activities happen. The truth is far from it though! A call centre is just like any other office just that works round the clock, is mainly dependent on youngsters and has a work-culture alien to typical Indian mindsets. Since it is youth based, it comes across as a place where the youth rebellion against the society is easily visible as far as dressing sense, social life and attitudes are concerned, but at the end of the day the companies who are hiring these youngsters are paying money for a job and they don’t take jobs lightly!

If you’re planning a job in a call centre, go for it, but just be ready for unusual work-timings. Rest is the same as in any other company.

Go and enjoy!

The post A Call Centre Employee’s Life: Exciting Or Boring? appeared first on Youngisthan.in.

Technology is evolving at a fast pace.

In 80’s we had big computer, mainframe server which were kept under closed door away from anyone’s access.

Slowly we moved to personal computer and so on.

Today technology has made such progress that we can track the location of a moving vehicle and even do shopping sitting at home. This has been possible because of Internet of things.

Internet of things (IOT) is the network of physical objects or “things” embedded with electronics, software, sensors, and connectivity to enable objects to exchange data with the manufacturer, operator and/or other connected devices.

IOT is a fairly new technology which is gaining popularity at a greater speed. It is believed that by 2020 it will consist of almost 50 billion objects.

We hear term like e-homes or smart home, tracking system or smart watch; these are few example of IOT.

IOT is the next big thing and it’s going to affect everything, from how we run home to a farm land. Now the biggest question is how will connected device impact consumer and digital marketing.

With evolution of IOT the product and consumer will get smart and well connected over internet; a huge amount of data does and will float across the network. And as a digital marketer, we will have to think how to intelligently incorporate these new devices into marketing strategies.

Companies and marketing agencies will have real behavioural data of customer like what they see on internet or TV, what are their preferences – from setting temperature of room to the kind of music or automobile they prefer.

When companies will have data, their basic challenge will be how they responsibly leverage all of the data points that these products will create in order to truly deliver one-to-one marketing that is relevant.

Digital Marketers will no longer have to rely on banner or pop based marketing. Consumer will be free of unwanted sms, email and calls. Advertisement will be 100% aligned with their interest, behavior and past purchase.

How is this possible?

An example would be your smart home!

Your smart home will detect the life of a connected device like bulb, fan, appliances etc. Provide you digital coupon from various brand to replace the same. This will not only save consumer’s time with relevant ads but also save thousand dollar of marketing budget. This will provide marketers a better understanding of their customer and help them becoming a resource instead of hindrance.

Today’s marketing will completely changed, once IOT booms. Banners, SMS, eMails, and cold calling will be history.

So marketers should start planning – How to use today’s data for future.

The post Internet Of Things Will Completely Change The Face Of Digital Marketing! appeared first on Youngisthan.in.

With the economy showing an upward trajectory and new avenues of business opening up, there are new kinds of jobs on the anvil, which nobody had imagined just a few years ago.

All thanks to technological boom the world over that India has got hooked on to in recent years.

E-commerce segment is part of the Indian economy for more than 15 years now, but the real impact on people’s lives as well as on the country’s economy on a big level is only coming into the picture right now.

In fact the last couple of years has been massively instrumental in waking up e-commerce from the slumber it was in. The growth of online shopping giants like Flipkart, Snapdeal, Amazon, etc. have been testimonial to the potential that this segment has to offer in terms of business activity.

What’s important to note is that these companies are not run on an auto-pilot mode, but need huge manpower for them to function seamlessly.

Obviously, some of the senior and middle-management guys are hired from existing organizations who had an experience of selling in retail, but a lot of openings are there in junior segment and that’s why a very new kind of skill set is required to deal with a new kind of an industry.

The kinds of jobs that are on the anvil are generally called e-commerce executives:

UI/UX Developers:

These developers are in great demand to create web-based applications as well we apps for smart phones that can make the end user experience extremely smooth and easy while being business friendly as well.

Interaction Designers:

These guys basically plan the complete flow of the website so that the organization can keep a track of the customer’s preferences, sales, gathering data etc.

E-commerce Merchandising Specialists:

To attract new customers, the website needs to look a certain way and the products need to be displayed in a manner that makes a potential customer visit the site. This is the job of these specialists to ensure an e-commerce site gets maximum eyeballs!

Digital Marketers:

Website is on, running smoothly, displaying great products, but what if no one knows about it? That’s where digital marketers pitch in by advertising and marketing about the e-commerce site at different platforms.

Content Writers:

Whatever you see written on the e-commerce website is written by someone and they are called content writers. They are more and more in demand since the number of active websites is on a steady rise!

These are all related to the website or applications, but there is more to e-commerce than just online activity. Offline, logistics department is in place to manage the orders to ensure timely delivery. Then there are customer care centres to handle customer queries and solve their problems. A finance department is required to handle the transactions taking place apart from a sound technical department to ensure the entire activity of uploading a website till the product gets delivered and payment collected goes on without a single hitch!

E-commerce space has definitely created a huge platform for jobs of various kinds and those who don’t even have experience can get something to do in such an organization. As per estimates, this is going to become almost a Rs. 50,000 crore industry by 2016! Go figure!

Grab your resumes and rush for these companies. They are always in need of skilled and educated manpower with their ever-expanding businesses!

Good Luck!

The post The Newest Career Option For Freshers! E-commerce Executives! How, When, Why, Where? appeared first on Youngisthan.in.

This is a message to all the femi-nazis and feminists all over the world – All men do not think with their crotch!

There are some men who have gone one step ahead of the regular ‘aam janta’ and evolved into a more advanced version of the ‘Alpha Male’; a species that considers women an integral part of society but not just an object for sex or carnal pleasure.

Not only do these men respect women, they also take part in turning themselves ‘ON’ with other things that have taken their fancy. Gone are the days of men ogling at women, men ogle at other things now! Mostly inanimate! 😛

Here are five things that the ‘New Age Man’ of the 21^st century loves, arguably more than women!

E-commerce!

• There are very few urban men who have yet to taste the sheer power and simplicity of e-commerce! Not only is it fast, effective and cash saving (a thing most men like to do), it has transformed the way in which they have access to things they like to invest in.

• Buying shares on the market is now possible due to e-commerce. It would be non-derogatory to say that e-commerce literally makes men go WET! After all, men also like options when they shop. Psst… they however make buying decisions quicker than women 😉

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