Samsung electronics, the country’s largest phone maker, has decided to take the offline retail route while the rest of the world is focusing on online sales.
In a move that might change the course of sales of the booming Samsung mobile industry in India, Samsung electronics, the country’s largest phone maker, has decided to take the offline retail route while the rest of the world is focusing on online sales.
In a battle of offline versus online, the offline retailers have been suffering because of their online counterparts, since they offer discounts and offers on the purchased products.
What comes as a surprise to the industry is that while its contemporaries choose online methods for product sales, Samsung decided to make the conventional manual shopping experience a compulsion for their consumers.
A senior executive of Samsung Electronics while addressing a gathering of All India Mobile Retailers Association (AIMRA) confirmed the news. “We have taken action against many rogue distributors, who were dumping their stocks online and beating down the price of our handsets. We are working hard to bring back price hygiene in the market”, quoted a spokesperson of Samsung.
Other players in the industry like Xiaomi and Motorola, are busy selling their products online.
While the first batch of Xiaomi’s Mi3 handsets were sold off within 30 minutes of launching on India’s leading e-commerce website Flipkart, Motorola’s collaboration with Flipkart has proved successful for its comeback in the mobile industry.
Interestingly, India’s leading mobile manufacturer Micromax had teamed up with Snapdeal for the release of its latest product Micromax A1.
If a recent survey is to be belived, Micromax accounted for 16.6 percent of overall market share of the mobile industry between April to June 2014, followed by Samsung at 14.4 percent. Though the South Korean giant has announced the usage of offline methods for sales, all except 48 models in particular will be made available for online purchasing.
Considering the stiff competition between its national and foreign counterparts, and the technology dependent age, what needs to be observed here is if the sales of one of world’s highest selling mobile phone manufacturers will drop down or the company will still make profit.