Wondering what we are talking about?

Well, it is about these Indian TV channels and production houses which are actually doing something smart for a change and that is such a welcome sign!

There used to be a time when all movies producers and TV producers used to stay away from releasing their films and shows while the cricket world cup was on. The simple reason is that no one wanted to take such a huge risk in this cricket crazy country and burn their money knowing well in advance that for two months of global sporting event, the audience is going to be glued to only matches and nothing else.

Then what happened this time?

For starters, none of the big movies are getting released during the World Cup 2015 and especially after India’s mind-blowing initial two matches, movie studios must be thanking their stars for not taking such a gamble. For TV, it is a different matter altogether.

This time the world cup matches are in the morning and they end well before the prime time kicks in. Hence a proper segregation of male and female viewers happens. The target audience will have access to the remote when the channels want them to have control! Secondly, more than a month is left before the IPL season kicks in and families switch off from daily soaps to domestic high voltage cricket!

Shikkan on Zindagi

That’s why next week is going to be super happening. Zee’s new channel &TV is getting launched on 2^nd March with as many as 7 new shows while a new show on Colors, Swaragini makes it entry at 9:30 P.M. Not only that, on 3^rd March, channel Zindagi will see the launch of a new show, Shikkan. In a matter of two days, 9 shows will mark their entry in your living rooms, giving you enough choices!

Swaragini on Colors TV

In a way it is good for audience to select the shows they want to see and if few of them do strike a chord with the fans, then channels can at least hope that those shows will be watched even during the IPL so that the revenues will not be affected. It is smart programming and smart entertainment to give the audience enough time to get used to a show and also for the TV producers to tweak their shows as per the audience likings and tastes.

For now, all eyes are set on Monday. Let’s see what’s in store for us. Don’t know if we’ll have any shows that can keep us hooked on despite IPL mania, but then you never know!

Happy Viewing!

The post Indian TV Channels Got Smarter This Year! Good Luck To These Gamblers! appeared first on Youngisthan.in.

Entertainment is really taking new wings in India!

As if it wasn’t enough to have so many New Television Channels In India, more and more are making their debut to provide us what they think would be more entertainment for us.

True, we Indians hardly have any outdoor facilities for a wholesome family entertainment except going to malls (that too in few select cities!!) or watching movies, but it doesn’t mean that we should be bombarded with hordes of TV channels in the name of entertainment trying to dish out same old stuff at the same timing, just with new packaging!

This time it is about Zee TV’s new offering ‘&TV’ getting launched on 2^nd March’15.

&tv by ZEE

It was only recently that Zee had launched another channel, Zindagi showcasing Pakistani serials which definitely got some great reviews based on an engaging and realistic content in fictional space.

Zindagi Channel by ZEE

However, with &TV, it is entering the fiction show market with the kind of shows that we already see on other channels like Star Plus, Colors, Sony TV or Zee TV itself!

&TV is reportedly going to have four fictional shows to start off with namely, Begusarai, Razia Sultan, Bhabhi Ji Ghar Par Hai! and Badii Devrani. While Razia Sultan is a historical show like many other historical shows running across various Hindi and regional channels, Begusarai is based on feudalism based in Bihar and trying to bring a local flavor for the audience. Bhabhi Ji.. and Badii Devrani deals with social dramas in more or less a slice of life kind of way which sounds nice. However, none of these fictional shows are path-breaking or trying to give us something which isn’t already present on other channels.

Then what is the need for an entirely new channel? Is it because the shows have potential, but can’t replace other on-air shows? Or is the channel trying to hit the competition by having another fictional channel under its belt and divide the revenues?

Whatever be the reason, the only thing that matters is that as an audience member, you will have to remember another number on your remote for this channel and those paying for the channel packs, might have to shell out few extra bucks to try out this old recipe in new box! Who knows, this new dish might actually be tastier than what is being currently served!

By the way, to make sure that the new channel is a hit from the word go, they have roped in none other the King of Bollywood, Shahrukh Khan for a reality game show! Going by the track record of SRK’s hosting skills, it looks like a big gamble, but don’t write him off just yet; he might have some surprise up his sleeve!

We really wish that all these new channels do come up with something entertaining and out of box thinking so that we have a motivation to try out their shows for a change.

Or else, remote is still in our hands!

The post It’s Raining Channels Everywhere, But Who’s Watching? appeared first on Youngisthan.in.