Fire crackers form an integral part of the celebration. How to convey the message without sounding preachy? Here are some ads that depict and spread the awareness in their innovative styles.
Diwali – celebration of light sometimes get too noisy and polluted. People know but they don’t want to compromise on the spirit of Diwali.
Fire crackers form an integral part of the celebration.
How to convey the message without sounding preachy? Here are some ads that depict and spread the awareness in their innovative styles.
The first ad that comes to my mind is the noise free Diwali film uploaded by ‘Holistic Films Private Limited’.
They show the deaf and dumb kids reaching out to wish Diwali. In the end the line comes implying that if these kids can spread the happiness and the message then what do we need the crackers for…we can also enjoy Diwali without the noise.
The Director Adesh Navkudkar has beautifully depicted the message of noise-free Diwali without being preachy. Usage of deaf and dumb kids to put the point across works aptly.
Joy and the spirit of celebration have nothing to do with bursting crackers and making loud noise.
The kids challenge our mind-set and truly make us realise the real spirit of the festival.
Another ad doing the rounds this time is the collaborative video by Old Delhi Films and Gurmeet Sapal Productions. The video shows several people holding placards and the messages are written.
Yes it does use text but use of placards is an effective way of putting the point across without being preachy.
The placards are the mouthpiece of their idea of Diwali. We know what they like and what they don’t wish for. The idea is straight to the point.
Different kinds of people with their likes about Diwali and everyone have taken up to a common pledge of boycotting crackers this time.
Humour is another way of making a statement and spreading the message.
Micromax mobile ad has aptly ventured into this genre of communication to spread awareness about noise free pollution.
If you haven’t watched the latest Micromax Mobile ad then you must watch it for ‘Mon Key Shanti’.
Straight to the point the graphic representation shows the monkey in us that urges for noisy crackers and prefers the celebration without the crackers for ‘Mon Key Shanti’ (peace of mind).
The use of a graphic monkey to compare the animal behaviour is brilliant as we immediately feel embarrassed. Obviously we won’t want to relate ourselves to monkeys but the audacious ad does it in a tricky way.
It blatantly questions the monkey nature in us and subtly makes us realise that we need to adopt the alternative mode of celebration.
It directly makes the point that lets celebrate like humans.
All the above offbeat ads have spread that the quitting of crackers is not going to have any impact on the celebration level. The spirit can be as high as possible.