Success Of Patanjali – A lot is being said about the Patanjali’s products over the years, but there are things that we all are eager to know and that is – ‘How did it achieve such huge success?’
Though the answers to this question are pretty complicated, there are some elements that play a huge role in Success Of Patanjali. However, the products have earned a lot of negative reviews and have come out as not so pure, the sales seem to have increased more over the years because of various reasons.
Here, have a look at 5 such things that played a great part in the success of Patanjali –
Success Of Patanjali –
1 – Product Strategy
Patanjali’s strategy is just to make things that individuals are as of now used to and they don’t try to put any innovation in any of them (like grains, biscuits, shampoos and so on). Indeed, even the product names are fundamentally the same. This is exceptionally smart, as it diminishes the confusion on purchaser’s end, as this requires no adjustment in their conduct on the off chance that they settle on Patanjaliproducts.
2 – Brand Strategy
Alright, so you have at least 2 products that offer similar advantages, now how would we inspire individuals to pick our item (which is different to them) over something that they have as of now been using. Straightforward – guarantee them something that they need and the other item doesn’t offer. So Patanjali says: “Pick our item – it is the same but with no unsafe chemicals. In addition, by purchasing our products, you are guaranteeing the cash you spend remains in India”. Also, that extra esteem recommendation is valid for every one of their products and that is the reason they have branded all of them as Patanjali.
While the current FMCG brands, for purpose of development, are compelled to discover new types of products and constrain change in customer conduct through colossal interests in mass promoting, Patanjali can essentially offer a “no chemicals and swadeshi option” to the general population and have their sales increased.
3 – Timing
Consumers are becoming more aware of the harmful effects of unsafe chemicals, in what they eat and utilize, which seems to increase gradually. So, there couldn’t have been a superior time to dispatch a brand that offers “no harmful chemicals”.
4 – Loyal Customers
While one may be enticed to trust that Patanjali has become achieved success in a very short time, the truth of the matter is that it is an aftereffect of around 20 years of tenacious work around Yoga and Ayurveda by Ramdev. In those 20 years, Baba Ramdev has constructed a great huge group of supporters who became more than half of the loyal Patanjali customers.
5 – Reputation
Over years, Ramdev has assembled a reputation and trust even among his non devotees. With regards to picking between brands like Unilever, P&G, Nestle and so on and Baba Ramdev, most would trust the latter more than the previous one.
These are the elements of success of Patanjali – Looking back, it would seem that different brands essentially neglected to understand consumer behavior and their concern towards harmful chemicals in products they utilize; or basically ignored it.
The truth of the matter is that they let go a major opportunity to give people what they need.
Since, spot is taken.