Pink Chocolate In The Market – Researchers came up with new type of chocolate and yes, it’s PINK in color. Sounds interesting, right? We already had white, dark, and milk varieties in chocolate. But Barry Callebaut, a Global researcher of cocoa products invented a pink color.

Oh and there’s a name given to it.

This pink chocolate is called “Ruby Chocolate”.

Yes, you’ve read it right.

And guess what? Ruby Chocolate becomes 1^st new natural color of chocolate in over 80 years. Since Nestle came up with white one, this chocolate in PINK is enough to grab others attention.

Here’s what it looks like – “Ruby Chocolate.”

Are you wondering how it tastes?

According to the company, the taste is described as a “tension between berry-fruitiness and luscious smoothness.” No other color are added to create the pink look. They also said, “We don’t add flavorings, we don’t add coloring, or additives, it’s purely coming out of its Bean and it’s all natural.

Barry Callebaut, CEO revealed, “Ruby Chocolate” is made from ruby cocoa beans, which are grown in Brazil, Ivory Coast, and Ecuador.

You will be surprised to know that the makers discovered this color 13 years ago.

Yes, 13 years ago.

BEAUTIFULL!!  I wish I could eat it – hehe!

Ruby Cocoa Beans!!

The chocolate has been tested in the market and they’re receiving positive and negative feedback. Some think it’s the best chocolate ever and others think it is just a marketing hype.

Well, let’s assume that it’ll be delicious like milk, dark and white chocolate. Also, many people are sure that this chocolate will be a hit on Food-related Instagram accounts. What do you think? Do you think that it’s done just to grab attention or anything else.

This was all about Pink Chocolate in the market. 

(Source: The Guardian)

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