Old Grandma at the age of 92 years has proven that age is just a number. A duo of grandma and granddaughter has slowly begun with a startup business dealing with spices. Blending of spices that have won the heart of several customers. Preparing spices from home, Amritsar with the assistance of her granddaughter both is progressing for their distinctive handmade blending of spices for starting from tea preparation.

Grandma is now an entrepreneur at the age above 90 is now leading as an entrepreneur was married at the age of 18. It was in 1948 after Independence she starts living in Amritsar with her husband. Life was not at all liberal, at her time. She did not even realize whom she is marrying between the elder and younger brother.

Masala chai by Ammi-ji

According to her, nothing was to her satisfaction while making her kind of masala tea. After giving trials on masala for the chai it was after almost 72 years that she found her experiment to be successful. The journey to reach her blends of masala for her exclusive chai wasn’t easy. She wanted to revive the flavor of Ammi-Ji’s mother tea. But nothing was working to hold that level of uniqueness.

Every time a new combination of the spices was used to discover the same old flavor. But it was difficult for her, but as the experiment continued she came up with an amazing blend. Not similar to her mother’s recipe but it acted as magic to change the flavor of her tea.

Slowly as a tea lover, she carried it with her where ever she went. Offering her rare and tasty blend masala was enjoyed by consumers.

Being a part of a family her granddaughter and daughter in law have always cherished the savory. Almost 100 of her blended masala chai packages were sold.

Life changed after promotion in Facebook

Nothing is easy in life! But a bit of interest and patience can develop a great opportunity realizing from the grandma’s story of becoming an entrepreneur. The time begins with a new edition when the promotion of Ammiji’s masala chai was on social media. Amrita her granddaughter took her special brand of masala chai to Facebook. Then and thereby, the business begins to progress from 2015. When few more hundreds of jars were sold to her customers. Her distinctive and magical blend for the tea was brand after 2018.

Her brand was sold online after 2018, it was a mega start for the 92-year-old entrepreneur. Now sells Wadiya and papad that are also in great demand. The business that started with the masala chai now has 40 products on its list.

Finally, Old grandma is an entrepreneur who has a retail business selling 40 products. The increase in their products is for last two years which has pulled up to deal with so many starts from just one. Progress was not in one day, it was their determination and interest that has given them a new sky.

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You must be seeing notable changes to your Facebook timeline since January, haven’t you?

Facebook To Remove Organic Marketing From Time Line

It seems Mark Zuckerberg has kept his word that he made in November 2014 to delimit posts from pages that promote promotional posts pertaining to marketing motives.

This is what he had to say during a Facebook developer conference last year “Beginning in January 2015, people will see less of this type of content [promotional page posts] in their News Feeds,” and admitted that brands that post promotional content “will see a significant decrease in distribution.”

Now it is happening in reality; Facebook is slowly restraining organic social marketing on its site to give users a less cluttered timeline that is laden with more meaningful posts than promotional offers and other loopholes that marketers try to trap oblivious users into.

Since long, marketers have tried hard to push advertisements and promotions based on organic reach and engagements to boost their outreach; this was particularly harming Facebook’s objective of providing a social media experience rather than being a mere marketing website akin to e-commerce portals or wholesale bazaars.

Introduce Other Social Relationship Strategies

Ogilvy, a world renowned marketing and PR agency recently reported that in 2014 many large brands’ Facebook posts reached a mere 2% of their fans. This decision by Facebook is bound to kill whatever market these marketers built on Facebook by spending so much money. This is a buzzkill of sorts and it is best if marketers come up with newer Social Relationship Strategies if they are to maintain brand image and outreach.

Facebook news feed

The best way marketers can save them from being curtailed completely is to start adding social relationship tools to their own websites. If a customer is loyal to your brand, he will surely visit your website to determine your success and backtrack to your Facebook page for being a ‘fan-boy’.

Awards and Rewards

Branded communities are the way to go here; offering a secluded space for fans and loyalists to feel special; being awarded promotional offers and discounts of a rare kind. Most big companies still don’t offer branded communities because they are still unknown to the Facebook’s policy changes; but smart marketers and researchers are already finding potent success by building effective social relationship tools into their own sites. Sony PlayStation’s sales promotion campaign got a humongous 4.5 million hits to its social micro-site greatnessawaits.com which eventually helped PlayStation to outsell Xbox 360 by a huge margin.

Sony Social Marketing

Real World Marketing

B2B (business to business) marketing is another workaround where companies rely on specialized companies that handle social media campaigns not just on Facebook, but the real world too in order to successfully focus their social efforts on branded communities and cater to their requirements.

Search Engine Optimisation

SEO marketing is currently the most effective platform where any person ‘liking’ or ‘following’ your page or website gets invited to try out promotional offers and codes via emails (e-mailers). The efficacy of e-mailers is so much that they get delivered to the customers almost all of the time, however a paid Facebook promotional post might not get to intended customers or may get overlooked if the customer is not interested in that particular brand

Search Engine Optimization

No doubt this move by Facebook is a negative one; it is up to companies to cope up with the jolt and look for other avenues in marketing rather than simply relying on the reach of Facebook in nearly every urban household.

By not making Facebook the centre of their relationship marketing efforts companies can better understand customer needs and portray demographics, better in terms of real-world numbers.

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