Coca Cola, one of the popular beverage companies that are ruling all over the world since 1906 who has experienced many outcomes. Starting from production and selling of soda it now stands selling beverages. But Coca-cola in Cuba is not being able to establish its business. It is one of the three countries in the world where you will not find these company beverages.

Coca-cola in Cuba after the US

The beverage company was established in the year 1886 by a pharmacist John Stith Pemberton. By 1889 it had large turnovers and slowly started expanding its business which formed its company in Atlanta. It was not an easy path to escalate the businesses when less or no one was interested in trying the new product. Though he invented the drink introducing it as a relief to severe headaches, the primary selling part was looked after by his Book Keeper, Frank M Robinson.

Initially, the sell was at low prices to evaluate its demand in the US market. By 1895 the drinks were sold to all the states of Union and by the First world war 1919, it was handed over to Ernest Woodruff’s Trust Company.

The history mentions the time and hard-work that was indulged in making the large beverage company overtime. It was during the expansion of the business the first attempt after the US was in Cuba. It was in 1906, the company began to manufacture soft drinks for Cuba. All over the Coca-cola in Cuba was carrying out a huge business until Fidel Castro came up with the power to dominate as an activist. Cuban revolution started after his arrival when he started describing the drawbacks the country to face because of capitalism.

Summers without Coca-cola

After the Cuban revolution by Fidel, when  International companies and private domestic companies were forcibly converted as the National property of the country, Cuba. This has forced them to stop the dealings of the beverages in the Country. Even after hundreds of years in the production and selling all over the world, North Korea and Cuba are out of their business list.

India cannot assume summer without the chilled sips of Coca Cola, though it has many competitors in the market. As a supporter of Global investors, India is providing a huge market to the company and undoubtedly people are lovers of the beverage brand. The beverage has still been successful in occupying its market to a bottle of Coca-cola in all parts of the earth. The revolution had also tricked the business of other international companies who immediately left the country.

So, if you are wandering around the streets and stalls searching for Coca-cola In Cuba, it is not possible that you can find one, similarly, several international markets have escaped due to the forced attempt of nationalizing the Branded foreign investors. Cuba is the neighboring country of America that denies accepting investors rather than using their properties means to own the business as the capital of their country.

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Daily soaps, reality shows, sports, game shows, news, movies etc etc etc!

All this and much more fills up your TV channel list in a bid to provide you entertainment, even if most fail to come near entertaining you in any manner.

However, in the past couple of years there have been some serious attempts to provide quality entertainment and one show, which has definitely succeeded not only in India, but also across the border is none other than Coke Studio @ MTV!

Coke Studio@ MTV

Yes, it is a music based show and no, it is totally unlike fictional or non-fictional shows which normally do wonders for producers and the channel. What started out as an experiment in 2011 has taken new wings and this year, which is the 4^th season for the show, it is all set to entertain the loyal fans of music all year long! Yeah, you read that right! MTV brings you this marvellous piece of entertainment for an entire year which will have not only the traditional studio set-up, but also the videos of songs sung by hugely talented singers and composers from all across the country.

Kailash Kher

One must be tempted to point out that it is yet another music based show, but here is the difference. Bollywood has slowly, but surely killed all forms of alternate music so much so that traditional folk, the un-conventional music is dying out. The market for such music and artists who are the masters of their craft are finding it difficult to compete with the deep pockets of Hindi film music. Film music is definitely popular, but it fails to give space to diversity. It only makes and sells popular music instead of giving listeners some variety and deep music.

In such circumstances it is really a praiseworthy effort of groups like Coca Cola and MTV to join hands and give a platform to music which has been part of our history for centuries. To present such music to the youth of today in a form which appeals to them is a big deal considering that anything related to folk is looked down upon. Thanks to Coke Studio, people have started showing interest in soulful music.

A R Rehman at Coke Studio MTV

Coming to the soul of this show, the immensely talented performers like Amit Trivedi, Pritam, Ram Sampat, Raftaar, Clinton Cerejo, Sachin-Jigar, Harshdeep Kaur, Rekha Bhardwaj, Jyoti Nooran, Vishal-Shekhar etc. will make their contributions. Trust these singers and music composers to come up with the music they believe in instead of catering to demands of stars or producers for individual projects.

Gear up for the soulful music coming to you March onwards and get ready to groove!

Coke Studio MTV – Arif Lohar

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