In a country where there are more than 900 million mobile subscribers, it comes as no surprise that m-commerce zone is soon going to be established.
There is no denying that today mobiles and tablets have a far more profitable market than desktops and laptops.
With the dawn of smart phone era, both small and established organizations have been developing applications, so as to increase their market according to the advent of technology.
In a country where there are more than 900 million mobile subscribers, it comes as no surprise that m-commerce zone is soon going to be established in a big way.
A few months ago, Flipkart’s CEO Sachin Bansal admitted that the company would within a span of two or three years enter a mobile commerce zone.
In the past five years online shopping in India has emerged rapidly and growth of e-commerce ventures such as Flipkart, Snapdeal, Myntra and Jabong has been rapid.
Talking of the smoothness of e-commerce apps, the proliferation of 3G and 4G networks and improved user experience have been driving users to transact via mobile. Just like they do on desktops, mobile ad services share targeted offers and services, as a result of the product search stored in your phone. Though the payment process is still not very smooth on mobiles, the COD (Cash On Delivery) enables users to buy their favorite items and get it shipped.
Another reason why people use apps for shopping more than PCs could be the freebies and discounts. No matter which industry does it belong to, shopping with an app gives the customer the satisfaction of shopping with discount and offers.
Talking of security, mobile platforms are considered much safer from viruses and other threats as compared to computers and laptops. Even in a case of fraudulent activity, credit tracking by GSM/GPRS is easy and faster.
Also, people generally part with their phones at home. So there is very small chance of misuse of login information that may happen on computers.
Because the tariffs of internet connection on mobiles are way lesser than that used on a PC, it has been recorded that mobile logins are much larger in number as compared to desktop or laptop logins.