The recent Tata Docomo ads has a very peculiar way of telling people to share the joke or the message or even make a call as they are offering the various data offers they have.
The recent Tata Docomo ads has a very peculiar way of telling people to share the joke or the message or even make a call as they are offering the various data offers they have.
Very innovative way of telling people to engage in data sharing and calling, this ad series doesn’t give the cliché setting of girls who would want to gossip and all.
The situation used is what is unique and quirky.
The tagline ‘Bhalai Ki Supply’ came with the first ad conceptualised by ‘Contract Advertising’ had an immediate connect with the social media users.
Our lives in new media almost depend on the likes, comments and shares. Showing a social butterfly as a character craving for attention, they just completely nailed our weak spot.
The second film on the same line came with the importance of sharing a funny joke. Here the voice over used and the scenario depicted is something that will immediately catch our attention.
The film shows a guy laughing reading sms. The voice over makes him understand the importance of sharing that funny joke with his roommate in office.
The description is a lot funny may be even funnier than the joke he must have read.
The way the other guy is shown in office is something every corporate youth can relate to.
Although the last shot of water gushing was a bit too much and looked irrelevant. I think too creative they went there.
The 3rd film will add one degree extra dose of laughter. The previous showed the importance of sharing the joke.
This one shows if sharing joke could bring such a huge relief then the amount of happiness and joy one gossip call could make.
The most striking part of this ad that I liked is again the situation and the characters used to show the message. Gossip is usually related to women and the stereotype is used in ads.
But they used it differently. They showed a guy in a pressure cooker manufacturing factory desperately in need of some relief. Hence the voice over explains the importance of calling him and sharing the gossip.
Again the refreshing angle was taken a bit too seriously and the last shot of dolphins made no sense.
But the exaggeration angle was played throughout the ad series and that actually worked quite well.
