Augmented Reality In Print Media – Imagine your daily newspaper coming alive, the characters dancing in front of you or you can check out the details on any latest product ad.
Firstly I want to assure the viewers that it is not a tech heavy article. I won’t start with the technical definition of what augmented reality is about. Instead I prefer writing with examples.
Technology for me should reach each and every one.
If you are not yet caught up with the world of augmented reality then this article is just for you.
Imagine your daily newspaper coming alive, the characters dancing in front of you or you can check out the details on any latest product ad. Basically making the print media come alive and interactive.
For example the ‘Alive’ application of The Times Group.
For people strictly from the print media might have ignored the alive logo on an image. But next time you see this logo then do try to explore the world of augmented reality because it’s damn cool.
Here is a Times of India video on how to explore the augmented world: (Download alive app on your phone, scan the alive logo on the paper and watch the image come alive)
Esquire magazine had their section ‘Funny Joke from a beautiful Woman’ converted to augmented reality.
So basically the woman would actually come in person when the logo in the magazine was scanned on phone. You could see the woman virtually telling you a joke. The best part was the joke would change with respect to time.
If you heard her say a joke and again come back after midnight then she would be telling you another joke.
In the US, GQ magazine created augmented reality using ‘Aurasma’. The GQ Live application powered by Aurasma transformed their September 2012 issue into the world’s first fully augmented reality magazine.
Apart from TOI, other print media in India for example ‘Filmfare’, ‘Grazia’, ‘Hello’, ‘GoodHomes’, ‘Femina’ are also using the ‘Alive’ application. Next time you see this then do explore the world of print to virtual.
